Most of the women in your sphere of influence own a smart phone, and they are spending a significant amount of time each day engaged with it. Research done more than a year ago found that the average American adult spends close to four hours a day on their phone—90 percent engaged with apps.1
When you break down where people are spending their time, it’s not surprising. Almost two hours are spent on social media platforms, such as YouTube, Facebook, Snapchat, and Instagram. Other indications show that adults spend almost 30 minutes a day looking at emails, texts, and actually talking on their phone. Some researchers put that number higher. No matter how you look at it, the women in your life are on their phones—a lot.
If this is today’s norm, how can you reach them and be heard through the noise of constant communication? Here are a few suggestions and ways to encourage women through social media and apps they are already using, as well as a few they may not be aware of.
Email apps: Most women are engaged with email through their computer and their phone, so don’t discount sending emails as a way to communicate. Email services such as Mailchimp are easy to use, and their templates can help you get your message across easily and professionally. Their system allows you to see how many women open your email, how many times they look at it, and what links they are connecting with. The main consideration is that you need permission from users to send to their email address, so make sure you have received their compliance. Many churches already have an account, so check with your staff about having access.
Social media apps: Set up a Facebook group for the women in your Bible study, small group, or entire women’s ministry. It’s an easy way for women to engage with messages. If you’re looking to engage with the most popular social media app for women, make sure you are using Instagram. You can design beautiful social media squares using apps like Word Swag or Snapseed. Include your website in the profile so women can receive additional information.
Reading plans and devotionals: Millions of people use the YouVersion app of the Bible. Encourage women to engage in a reading plan that is provided, share verses you are memorizing together, or text Scripture to someone you are praying for. If you’re looking for a daily devotional opportunity, encourage your church to subscribe to DevoHub where you can get daily devotions from LifeWay’s Journey devotional guide for women. Your church can be an activation zone, but once activated, women have access to content from several sources.
Evangelism apps are a great way for women to build confidence in their ability to have gospel conversations. Consider the Life on Mission app that walks people through God’s plan for salvation.
Have an event coming up soon? Set up a music playlist in Spotify and share it with the women in your ministry. It’s a new way to prepare women’s hearts for worship and create more excitement about your event.
Want to offer training to your volunteers or leadership team? Consider subscribing to Ministry Grid—an online training program developed by LifeWay. In the past year, the training for women’s ministry has completely changed and been updated. Women can be trained by simply going to Ministry Grid through their web browser and watching videos on their phones. You can customize your own training, add personal notes, videos, and specifics geared to your particular ministry needs.
Are you engaging women with these apps? Have some other favorites? We’d love to hear from you, so please share them with us in the comment section below.
Kelly King is the Women’s Ministry Specialist for LifeWay Christian Resources and oversees the YOU Lead events. Join her this year and get to know her heart for ministry leaders. Follow her on Twitter @kellydking.