This is our third article on “Cracking Creativity.” The first article focused on developing a creative atmosphere with your team and the second article focused on how you can stay creative. Today, we want to consider seven ways you can be creative in thinking through a specific ministry event or idea.
First, let’s consider the challenge or problem you want to address. Example: you want to reach young moms in your ministry. I’m going to assume you have already gathered a team of young moms and initiated a brainstorming meeting. Let’s also assume they landed on the idea of a once-a-week gathering focused on mentoring. They want it to last six weeks. They’ve decided on the theme, “Moms, Mentors, and Memes.” Now, what’s next in the creative process?
1. Start with the theme. There are three very obvious words—mom, mentor, and meme. I’m already thinking of ways to connect these words. I want this theme to be prevalent in all of the communication, and I want it to somehow convey that this is going to be a fun way of connecting young moms with more experienced moms.
2. Think about the “look” and be consistent. Because of the theme, I think the look is going to resemble a meme. It’s probably going to be a humorous photo with a catchy slogan. Each week there will be a different meme that coincides with the subject that is going to be addressed. Example: If you are going to have a mentor talk about taking children on vacations, find or create a meme with a mom in a mini-van headed to the beach.
3. Instill Scripture within your theme. What makes your idea different than just going to a summer program at a local college? You are focusing on how to be a Christ-like mom and learning from a more experienced godly mom. Example: Use Proverbs 15:22, “Plans fail when there is no counsel, but with many advisers they succeed.” Find ways to incorporate the Scripture in your art and in your creative process.
4. Don’t forget to add “fun” and “beautiful.” This theme shouts “fun,” but you can also consider ways to incorporate beautiful details. You don’t always have to include both, but they are important to women. Aren’t you drawn to things that are fun? Example: Set up a photo booth and let moms create a meme that you can post on social media. It promotes women who are coming and that this is something they don’t want to miss.
5. Shop with all of this in mind. If you’ve created a certain “look” for an event, make sure you are shopping for things that will enhance your idea. For instance, one year I did a retreat with a super hero theme. Everywhere I looked I found ways to incorporate the super hero theme. Also, look up the Pantone color of the year and use it! Using the Pantone color of the year will help you find items that are fresh and in style.
6. Consider your budget. Do you have items you can reuse or repurpose? Purchase items that can be used in a variety of ways. Example: I might invest in a couple of Polaroid cameras for this ministry (or I might ask around and see if I can borrow some). I can use them to create memes. Later, I might use them for another event and make a prayer wall with photos. I could use them for a scavenger hunt on another event. Whatever you purchase, consider how it might be used in the future.
7. What are creative elements you can add? It’s easy to think about the promotion and advertising as creative elements, but what about experiences? What can you add to these ideas? Example: I want the women to memorize one verse each week. Create a meme with the verse. Print it out for women to put in a place they’ll see often as a reminder of the verse. Email it to them. Post it on social media. Show how women are connecting to each other and to the Lord.
This idea is not one I’ve done, but created based on something I did in the past. I updated it in a way by just switching out one word and replacing it with “meme.” I bet you can use this idea and make it better. Get your team together and pray about ways you can be creative. Make your good better. Make your better best.
Kelly King is the Women’s Ministry Specialist for LifeWay Christian Resources and oversees the YOU Lead events. Join her this year and get to know her heart for ministry leaders. Follow her on Twitter @kellydking.